Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
Seth is the author of many best selling books on marketing. Our favorites are:
How do you go above and beyond to care for your clients?
What can you do to have someone laughing and sincerely thanking you while they hand you money?
When do you have the opportunities to turn prospects and clients into dedicated and repeat buyers?
Here is a great example of a company that went above and beyond to correct a mistake they had made AND had me smiling and thanking them when I left their store.
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You know when you have so much going on that you can barely make it to the store to buy groceries? I was having one of those weeks and decided to take advantage of a local grocery store’s (Read More...
I would like to discuss a few key concepts from a book entitled “The One Minute Salesperson” by Spencer Johnson, M.D. (Johnson also authored, “Who Moved My Cheese” Read More...
Here are 10 tips to improve your company’s customer service and most of the ideas can be implemented for free.
1. Stay in contact with customers on a regular basis.
Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.
2. Create a customer focus group.
Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
3. Make Read More...
1. Apologize
This makes the customer feel heard. Regardless of who was at fault, let your customer know you are sorry for the situation. Studies show that the mere act of apologizing reduces lawsuits.
2. Use Diplomacy
This defuses anger and let’s your customer know you are on their side and you can avoid getting drawn into the drama of the situation.
3. Go into “Computer Mode”
This means you take on the formalities of a computer. Read More...
If you are a reader of this blog, you more than likely have a goal. You took the time to carefully plan it out. You made sure it was meaningful to you, specific, measurable, had a due date, the right size, written down and reviewed. But now that you are halfway through the year you realize you haven’t made the progress you were hoping for.
Some obstacles may have come up, aka roadblocks to your success. They might have been big or small, you may or may not have had control over them, but one thing is clear. To reach your goal you must overcome them.
So for this month’s contest, we want to know:
What is your biggest obstacle towards hitting your goals and how do you overcome Read More...
Cold calling…..even the mere mention of the word sends shivers up the backs of most sales people. The thought of calling a complete stranger and getting rejected over and over doesn’t sound like a great day at the office.
But face it, being effective at cold calling is the difference between a sales super star and the last (wo)man on your company’s sales report.
I came across this a article by Larry Prevost on how to be more effective on the phone. He points out 6 words that, if you are using them on your sales calls, are costing you time, energy and money.
I hope you enjoy the article and see your statistics improve by implementing this advice.
Be Read More...
Yesterday we announced our Contest Winners in our Time Management Contest. Today, for the Top 10 Tips Tuesday, we wanted to give you some time management tips.
Be Free!
1. Work on your Highest Priority Task Durning Your Peak Performance Time
Schedule demanding tasks to the part of the day that you work best, where your energy levels are at their highest. It maybe first thing in the morning or early afternoon – work out when it is and then see yourself moving ahead.
For me, I am most productive in the morning. I schedule all of my “high brain” activates such as writing and planning at that time. I save administrative tasks for the afternoon.
2. Check Your Email on a Read More...
There were so many fantastic comments, over 120 in fact! Thank you for the great participation and for making the Time Management Contest one of our most popular to date!
Your answers represented many valuable aspects of time management from prioritizing, to doing important first, to Covey’s quadrants, to the importance of family and personal time.
Some of your comments about giving tasks A, B, C priorities reminded me of my mom’s weekly plans she made every Sunday growing up (I learned a lot from her!).
All of Read More...
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