No, it is not eye contact, memorizing your talk, using visual aids or humor properly. Granted those are important. But if you master all of those skills and neglect this one important aspect, your effectiveness will be lost and your message will fall on deaf ears.

The most important aspect for you to focus on when preparing and giving a presentation is the audience. And this holds true whether it is a small group of 5 or a large group of 500.

The best way to focus on your audience is to answer the following questions:

What matters to the group? Why should they care? Why should they listen to Read More...