Cold calling…..even the mere mention of the word sends shivers up the backs of most sales people.  The thought of calling a complete stranger and getting rejected over and over doesn’t sound like a great day at the office.

But face it, being effective at cold calling is the difference between a sales super star and the last (wo)man on your company’s sales report.

I came across this a article by Larry Prevost on how to be more effective on the phone.  He points out 6 words that, if you are using them on your sales calls, are costing you time, energy and money.

I hope you enjoy the article and see your statistics improve by implementing this advice.

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