Tapping into Your Customer Base
In Eric Haney’s book, Inside Delta Force
November 21, 2008
April 15, 2008
Take Care of Yourself Before You Take Care of Your Customer
One of the most important questions people ask when they are focused on improving their quantity and quality of business is: “What is my competitive advantage? What makes me unique, memorable, special… what truly sets me apart from the rest?”
While there are no definitively right answers to that question, most people come to some conclusion that customer service is a critical component of your competitive advantage. For most businesses, the service they offer can vary from exceptional to not so hot, depending upon circumstances.
Why is that? Why does the same company, and even the same people within that company provide world class service some of the time, and Read More...
March 14, 2008
What Is In It for Me?
You know radio station, WII FM. It is all about your primary concerns, needs and wants. “What’s in it for me?” When you are trying to persuade people to your point of view, it is counterproductive to tune to that radio station. Instead, the best way to win over people is to focus the message on what is in it for them.
One of my favorite books that illustrates and proves the power of this idea is, How to Win Friend and Influence People by Dale Carnegie. If you have not read it yet, I highly encourage you pick up a copy today and read it.
Overall the main concept in Mr. Carnegie researches is the fact that most people’s favorite subject is, you guess it, themselves. He Read More...
