WIIFM Referrals
What’s In It For Me, WIIFM, the basic biological fundamental radio station that most of us humans are tuned into throughtout the day. We hear Bryan Tracy, Zig, and Tony Robbins talk about how that is what our customers and prospects are thinking throughout our sales presentations and that we must tailor our talks to accomodate their needs. This seems to be true, at least in my experience, and today I was reminded of this principle in a big way.
I was having a conversation with a client about referrals. He had been having a terrible slump with getting referrals for the past 5 or 6 weeks. He had been asking most of the right questions, at pretty much the right times, and we were trying to dissect if maybe there Read More...
