4 Step Formula for Persuasive Writing
Persuasive writing follows a simple four part formula that, when executed properly, will persuade your reader to take the desired action you want them to. Your persuasive writing should contain these four elements: attention, interest, desire, action. When you keep it simple, it is very effective, especially in writing.
Attention
This is simply getting your reader’s attention. It is something that involves them personally. Get straight to the point with something that will grab their attention and make they want to read further. For instance, ask them a question, tell them something specific about a recent meeting or phone call the two of you had or share a relevant Read More...
is an enjoyable read with colorful examples throughout. The book focuses on six “Weapons of Influence.”
