Yesterday we broke down the power of having a system to use for answering sales objections. Then we talked about the first step to answering objections which is to validate what the person has said.

Today we are going to talk about the second step in the system for answer objections which is to clarify the objection. Once our prospect or client knows that we are listening to them by validating their objection, we must figure out what they are truly objecting to.

The dictionary defines “clarify” as: to make clear, easier to understand, to clear up confusion or uncertainly. This is exactly what must be accomplished because many objections are ambiguous or a wondering generality. Read More...

The best sale people understand that answering objections is a natural part of the sales process. The best way to answer an objection is before it is brought up by the prospect. Realize objections are actually healthy communication and that, when the client verbalizes an objection, a process to handle that objection is more effective than a razor-sharp response. 

This three part series is going to discuss that simple process to handle any objection:  Step 1 – Clarify, Step 2 – Validate, Step 3 – Isolate the Primary Objection.  

To begin, let us make sure that we are all on the same page as to how we perceive objection. Most of us, are in agreement that the majority of Read More...

Close the Deal presents you with a revolutionary, yet remarkably simple, 7-Step System for regaining control, removing pressure, and ultimately closing more sales and generating more profit than you ever will by using those tired old-school techniques.

The Sandler 7-Step System is based on the Read More...

Is asking for the sale hard for you? Would it help if you could get your clients to simply say, “I’ll take it!” Sure it would. What’s the key? Focus your selling energy on the front part of your sales process, and the back end will take care of itself.

Selling is simply influencing another person to take action. That action will take the form of a purchase of your product or service. Remember that people always act in their own self-interest.

Essentially, you must convince them of two things:

1. You are a credible resource – they must like you, trust you, and feel Read More...

Making sales is a process, not an event. When selling becomes a series of steps, a system for communicating with people that is followed consistently, results will follow.

Any sales process should include the following elements:

1) Get a Lead
2) Make Your Approach
3) Fact Find / Understand your Prospects Needs
4) Present a Solution
5) Answer Questions and/or Objections
6) Ask for the Read More...