Take the Time To Do the Little Things
The one thing that is fairly consistent in our memories is the feelings and emotions that surround the events in our life. When you think about memories that have withstood the test of time, you usually forget the exact specifics or the facts and figures and what people did. But we tend to remember whether we liked someone and how they made us feel. Your clients will forget exactly what you said or what you did but people rarely forget how you made them feel. I think that this is known as the Great Buying Effect.
Life is a series of moments. Think about it, our day, week, month, quarter, a year, etc is nothing more than a bunch of individual moments all strung together.
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