Video – Seth Godin on the Tribes We Lead
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
Seth is the author of many best selling books on marketing. Our favorites are:
Tribes: We Need You to Lead Us
Permission Marketing
Word of Mouth Marketing
Unleashing the Ideavirus
